There is no one size fits all playbook for marketing.
Just because a strategy worked really well for a previous company you worked at, doesn’t mean it will work at all for your current gig.
You’re likely working for a product that has a different market fit, to a different audience, and most importantly at a different point in time.
Marketing is ever-changing – the way people are consuming content is changing.
I like to start with a my own framework and on 2 specific parallel strategies, but always innovating, adapting, and learning:
One targets immediate results, showing early indicators of success
The other is laser-focused on achieving our mid to long-term vision
Some specific tasks that I can help you with include:
Marketing strategy and execution: short-term or long-term fill in for marketing & demand generation leadership. Go-to-market strategy and execution for ABM programs and lead generation. Content strategy, conversion and channel optimization and budgeting.
Reporting and accountability: strengthening the business’ understanding of how and where marketing is performing. Marketing reports and dashboards. Lead workflow/handoff to SDR. That means implementing lead lifecycle reporting, campaign and multi-touch attribution reporting, and establishing accountability metrics for individual performers in marketing and sales. You need this!